Marshmallow Effect
10,191 VM fans (AKA "Marshmallows") joined Kickstarter because of the Veronica Mars Kickstarter project. Many of these fans have gone on and backed other projects.
As of October 02nd 1,349 joined-for-VM Kickstarterers have made 2,711 pledges to 3,797 Kickstarter projects.
| Category | May 19, 2013 | June 23, 2013 | July 16, 2013 | Aug 14, 2013 |
|---|---|---|---|---|
| New members who backed other project | 3,353 (32.9%) | 4,551 (44.7%) | 5,106 (50.1%) | 5,730 (56.2%) |
| Total Pledges | 4,776 | 7,154 | 8,377 | 9,819 |
| Total Projects | 2,378 | 3,014 | ||
| Art | 153 (3.2%) | 225 (3.1%) | 257 (3.1%) | 318 (3.2%) |
| Comics | 205 (4.3%) | 339 (4.7%) | 408 (4.9%) | 481 (4.9%) |
| Dance | 14 (0.3%) | 23 (0.3%) | 25 (0.3%) | 27 (0.3%) |
| Design | 398 (8.3%) | 768 (10.7%) | 936 (11.2%) | 1,123 (11.4%) |
| Fashion | 300 (6.3%) | 392 (5.5%) | 445 (5.3%) | 525 (5.3%) |
| Film | 1,977 (41.4%) | 2,714 (37.9%) | 3,057 (36.5%) | 3,389 (34.5%) |
| Food | 242 (5.1%) | 389 (5.4%) | 509 (6.1%) | 636 (6.5%) |
| Games | 393 (8.2%) | 677 (9.5%) | 852 (10.2%) | 1,060 (10.8%) |
| Music | 314 (6.6%) | 513 (7.2%) | 589 (7.0%) | 701 (7.1%) |
| Photography | 55 (1.2%) | 136 (1.9%) | 161 (1.9%) | 177 (1.8%) |
| Publishing | 313 (6.6%) | 438 (6.1%) | 514 (6.1%) | 633 (6.4%) |
| Technology | 266 (5.6%) | 363 (5.1%) | 429 (5.1%) | 529 (5.4%) |
| Theater | 146 (3.1%) | 180 (2.5%) | 198 (2.4%) | 225 (2.3%) |